Beercooler.com is located in the Greater Philadelphia region. The Sudsbuddy cooler was first developed as a hobby back in 1998, to assist in the fermentation phase of home brewing. Several prototypes were hand produced with a “square” design, and all are still in use today. Locally, interest in the Sudsbuddy grew simply by word of mouth. A website was eventually created and response to the product was overwhelmingly positive. The square design was retired upon introduction of the more unique “round” design.